Axios has reported that Google has made significant steps by working with Samsung in an effort to design their own custom chipsets for future Pixel smartphones and eventually, Chromebooks.

Codenamed ‘Whitechapel’, Google has just received its first iterations of the chip. It is rumoured that we could see custom-built processors in Google’s Pixel phones as early as 2021.

‘Whitechapel’ will feature machine learning capabilities built into the chipset, dedicated to improving the performance of Google Assistant.

Google is no stranger to designing custom chipsets. In 2016, they’ve designed and built their own custom chipsets for back-end servers dedicated to machine learning.

This marks a blow to Qualcomm, as they have been the sole chipset supplier for Android smartphones, such as the Pixel 4 and 3a.

This move by Google would push other manufacturers to manufacture their own chipsets for better cost savings and stronger control.

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